Google again– Click-to-Call

Posted on November 23, 2005 No Comments

Google is messing around with another new service: Click-to-Call. From their FAQ:

We’re testing a new product that gives you a free and fast way to speak directly to the advertiser you found on a Google search results page � over the phone.

Here’s how it works: When you click the phone icon, you can enter your phone number. Once you click ‘Connect For Free,’ Google calls the number you provided. When you pick up, you hear ringing on the other end as Google connects you to the other party. Then, chat away on our dime.

We won’t share your telephone number with anyone, including the advertiser. When you’re connected with the advertiser, your number is blocked so the advertiser can’t see it. In addition, we’ll delete the number from our servers after a short period of time.

I can see where advertisers would really dig this. I’m curious to hear if shoppers use it or not. The potential for abuse/crank-calling seems rather… huge.
(Digg.com)