Gloom - Performancing Metrics to be Killed?

Posted on November 15, 2006 2 Comments

I caught a post over at the Performancing site today titled, “Trimming the Startup Fat.” A very depressing post as Nick says they’re going to dump Performancing Metrics! [previous mentions] This is a bummer.

What’d I’d like to do, is to give Metrics to the community by making it Open Source, or sell Metrics to a company with more financial resources that could continue to develop it, and benefit from the usebase.

That could be interesting, but I’ll hold off on speculating until more is known. Right now I’ll just slide into a depressed funk.

Is Peformancing Metrics better than Google Analytics? Tough call, but if you want a quick overview, I’d say yes. Google Analytics goes a lot deeper, but that level of detail comes with complexity. Metrics is just plain easier to use. Both services are free. Both would definitely be worth keeping even if I had to pay.

I’m surprised that Performancing didn’t explore the “pay to play” angle on this one. Maybe it truly is that expensive to run? If you figure the conversion ratio against 16k registered bloggers won’t keep it afloat then it’s a tough one to argue. In other words, maybe 16k registered bloggers just isn’t enough to make converting to pay realistic.

That’s my guess.

But I’m still bummed. Will try to keep an eye on this one and see what Nick says.

At least the Performancing for Firefox extension won’t be whacked!

Tags: advertising, analytics, google, metrics, performancing