There’s only one feed I’ve kept that I’ll click through and that’s going to go on principle one of these days.

I don’t like forced click-throughs.

Do you find that a full feed ends up being better or worse in the long run?

As a reader/subscriber, I’ll drop most feeds that aren’t full. I’d really rather not be clicking multiple times to read the article and I find it annoying.

As a publisher, I want happy readers. I’m willing to balance a bit lower count of uniques per day against a larger volume of feed subscribers.

And hey, if I was worried about monetizing, I’d have ads in my full feeds. But I’m not and I don’t. Yet.

Now, if I had direct advertisers, I’d probably try and sell them on paying a bit more to get their ads in the feed…