Google Analytics - Got the New Interface

calendar Posted on May 18, 2007   comments 4 Comments

[Following up on "Google Analytics - User Friendly" from a week or so ago.]

Google Analytics LogoI received an email yesterday afternoon announcing that my Google Analytics account had been converted to the new interface (finally!). I really like it, but the user experience shift is almost over-whelming. This is going to take some serious getting used to.

For instance, the new dashboard is great. Easy to read, lots of data at a glance. The ability to add/remove reports on the dashboard rocks. The top graph of visits, however, is a bit weird. By default, it is one month. Make it longer, and the graph changes to show visits over the longer period. Make it a range of less than a month, and the graph shows a month but just grays out the part that’s not in what you specified. Most other line graph style reports seem to be the same.

Sounds minor, but it really threw me off kilter at first.

The ability to set up scheduled emails of various reports is very nice. And you can have the report sent in a variety of formats: PDF, CSV, XML, TSV (presumably that’s tab sep values). Setting up the email to be recurring is dead simple too.

As ever, most reports can be drilled into and there’s a ton of data here. Being able to get any report’s data into CSV or XML is going to be popular with the truly hardcore stats folks, I’d wager.

Considering the price (free), and the improved ease of use (dramatic), I suspect Google Analytics is going to become even more popular with this new interface. I know I’m a (renewed) fan.

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4 Responses to “Google Analytics - Got the New Interface”

  1. epicalex on May 21st, 2007 2:49 pm

    I got my email as well the other day and i ahve to say i was really impressed.

    As you mentioned there are a few small strangeties, but on the whole i find it a lot easier to navigate, and find the stuff i actually want to know.

    they still can’t block my IP though for some reason.

    Im hoping that this kind of interface will be adopted for the WordPress admin screens, who knows, maybe WP 3 will be a good point to bring it in if not sooner.

    Good work Google

  2. Chris on May 21st, 2007 10:11 pm

    Thanks for dropping by, epicalex.

    What’s the issue with blocking your IP? Are you entering it with the slashes/escapes?

  3. epicalex on May 30th, 2007 8:12 am

    yeah, i followed the help page to enter it as i should, XX\.XXX\.XXX\.XX

    but it still shows my visits, so its hard to work out how many people are actually returning visitors.

    any help would be good!

    great site by the way

  4. Chris on May 30th, 2007 9:36 pm

    How odd, that’s pretty much all I do as well. You’re using your external IP, right?
    http://whatsmyip.org/

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