Corporate Blogs
Yesterday in a fit of optimistic of naivete’, I proposed to my employer that we should set up a corporate blog. I wrote up quite a large proposal explaining what a blog is and what it could do for us. I then sent it off to the 7 folks that I thought would be most interested or likely to contribute (a third of the company!).
It was met with a large round of indifference. :-\ Although our CEO did say (paraphrased) that if it is cheap and easy, he’s game. His was the only response. I guess that’s a start… and tells me that if I lead this effort I don’t think I’ll put too much for resources into until I see if there’s company “buy-in”. In fact, I think maybe I’ll set it up at wordpress.com initially.
Is it too trendy? Is this something only “web 2.0″ companies do? I dont’ think so, but am open to arguments or discussion. I think the biggest factor is the customers. Do we have the sort of customers that will “get it” and find it? Only one way to find out…
I was going to post a copy of my email here along with this article, but I think I’ll hold off on that for now. Not like we have any data policies at all, but why push my luck?
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